Rebrand Roundup: From Irn-Bru to Swedish Fish

Published 09/05/2016 by

jones knowles ritchie – Irn-Bru

The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. j ones knowles ritchie has created new branding and packaging for Irn-Bru, with the aim of conveying strength and a more industrial feel, in keeping with the drink's history. The new look introduces a cleaner, more subtle packaging design with less imagery, less shadows and flatter typography and colours, which aim to make the brand more

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

#Annual2024 – What the Judges want to see this year

After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....

Posted by: Creativepool Editorial

Leaders

Are female board members more guilty of greenwashing?

With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...

Posted by: Continuous

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial